Harvey Zemmel has 30 years’ experience as an advisor, operator and financier in care of the elderly. Over the past three decades in healthcare, he has helped to raise the standard and quality of service in elderly care facilities across the UK. It remains his goal to this day. Between 1997 and 2007, he also built a residential care home group from scratch to operating nine homes with hundreds of residents and staff. He believes that nowhere is this ethic more important than in the care of our elderly family members—but it is where some larger organisations struggle. In both of the homes that came under his management in Garforth in 2018, Harvey has built teams that reflect his own values of care, where the needs of residents are foremost. He considers this as the only way to provide the individual in care with quality of life and the family with peace of mind.