Autumna - Media

Autumna - Media

Autumna is the UK's largest and most detailed directory of elder care and retirement living options, providing impartial advice about elder care & later life living options.

Our aim is to ensure people needing care, or those looking for retirement living options can make informed choices to select the right place to live for their needs and wants.

We are committed to helping everybody as best we can - and, using the choice that self-funders have, to improve standards and transparency across the entire elder care and retirement living sector.

Our website is free to use; we are proudly independent, and we never take referral fees.

For commentary on home care, nursing care, retirement living and issues, such as cost of care, facing the care and retirement living sector, please get in touch.

“My mission is to get people talking about care; we need to plan, we need to think ahead." - Debbie Harris, Managing Director, Autumna.

Debbie Harris has a wealth of experience about the care sector and the challenges of looking for care. Having established Chosen with Care - a consultancy offering a bespoke search service for self-funding families looking for later-life care and care homes, she launched Autumna in 2019. This is a care provider directory more detailed and with more useful, searchable information than any other directories. Read the Autumna story.

Autumna believes everyone deserves to be able to access a higher standard of care.

Contact us 

We can provide insight, case studies, research, data, background briefings, and expertise on choosing care, retirement living options and the senior living and care sector as a whole. Our aim is to help and respond promptly to the range of media requests we receive.

Email our media time:

Phone: 01892 335 330

Link button: Visit our blog for our latest news

Autumna insights

  • 45% of care seekers are looking to find a care home within one week
  • 62% of clients looking for retirement living options have no care needs

The following is Information from the Kings Fund

What is the cost of receiving adult social care?

In 2019/20, the average cost of a local authority-funded care home place for someone aged over 65 was £679 a week. In 2019/20, local authorities, on average, paid £17.48 an hour to commission externally provided home care services.

There are no precise figures on spending for people who fund their own care, though the Competition and Markets Authority estimated that care home fees paid by ‘self-funders’ are, on average, 41 per cent higher than those paid by local authorities for places in the same care homes.

How much do individuals spend on social care?

The National Audit Office has estimated that in 2016/17 people spent £10.9 billion on privately purchased social care.

Many people who receive publicly funded social care are also expected to contribute towards it from their income. In 2019/20 a total of £3.1 billion was spent on these fees and charges. This figure has risen in each of the past four years.

Learn more details about individual thresholds and paying for elder care.

How many older people receive care in their own homes?

The County Councils Network Future of Adult Social Care – Summary Report, February 2021 found up to 225,000 older adults use publicly funded long-term domiciliary care services or direct payments each year to fund support in their own home

However, analysis by Age UK for the Care and Support Alliance (CSA) has found that a massive 2.6 million people aged fifty and above are living with some form of unmet need for care in England.

Number of people living in care homes in the UK

According to, in 2020, there were 490,326 people living in care homes in the United Kingdom. In other words, nearly half a million people live in care homes across the UK. The population was higher in England than in any other part of the UK. In 2020, over 418,000 people were living in care homes in England.

Senior Housing Developments in the UK

Knight Frank’s report Seniors Housing Development Update – 2022 takes a detailed look at the development landscape and pipeline for seniors housing in the UK, and includes forecasts for growth over the next five years.

The UK's largest & most detailed directory of elderly care and retirement living options


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Autumna is the UK's largest and most comprehensive later-life living & elderly care directory. Our detailed search facility and team of expert advisors can help you find the best care homes, nursing homes, retirement homes, retirement villages, home care, and live-in care services for you or your loved one's needs. Our website is free to use, we are proudly independent, and we never take referral fees.