Supporting providers of care

Supporting providers of care

Supporting care providers and families funding their own elder care

Autumna has worked with self-funding families for over a decade and we know the questions they ask.

What do you get if you register with Autumna?

Autumna is the only website and advice line specialising in self-funding families looking for elder care.

A level playing field for elder care providers

It doesn’t matter how big or small your marketing budget is, search hierarchy on Autumna is influenced largely by the amount of information you provide to families searching for care services on our site.

  1. A FREE standard listing on Autumna has over 50 searchable fields to help self-funding families find you.
  2. A PREMIUM listing on Autumna has between 200 and 300 searchable fields and allows you, through photos, videos and virtual tours to really show off the personality of your care offering.

A premium profile also means you can display the Choice Dining badge, the S.A.F.E infection control accreditation and link up your Digital Reception software to Live Ratings.

We want social care to be transparent for our clients and so Autumna rates your service by how open it’s ‘virtual’ windows and doors are.

Diagram showing the many facets of Autumna's elder care service

Claim your care profile today!

Whether you are a care home, home care, live-in care agency or retirement living developer, you can claim your profile on Autumna simply by registering your details here.

If you get stuck - here is a video that will show you what to do.

Alternatively contact us on 01892 335 330 or via email

Register on Autumna and claim your profile

What does it cost?

It costs nothing to take up a FREE standard listing which will gives families basic information about your business.

To really make the most of your Autumna listing though, and become so much more visible to care seekers, then you can opt for a PREMIUM profile listing.

Costs for Care Homes and Live-In Care branches

A PREMIUM profile monthly flat subscription fee for care homes and live-in care branches is £58/month +VAT.

A PREMIUM profile monthly flat subscription fee for home care agencies is £33/month +VAT.

A Premium profile on Autumna has over 200 searchable fields
Care home and Live in care price only

Costs for Home Care agencies

A PREMIUM profile monthly flat subscription fee for home care agencies is £33/month +VAT.

A Premium home care profile on Autumna is just £33/month
Home care PREMIUM profile just £33/month

Premium Retirement Living costs

Retirement living developments are charged at a rate of £195+VAT/month. 

There are no other costs involved. No referral fees. No hidden extras. No lengthy contract tie-ins. And for a limited time, our data entry team will load your details. After that you have full access to your profile which you can simply edit and amend yourself, any time you want.

Why we don’t take referral fees

It is vitally important that the information we provide is independent and unbiased.

That is why we will not take referral fees and we can't discount our prices for large groups - it's a flat-rate for every premium profile.

Self-funders have a choice

Self-funders have a choice over who provides their later life care, and Autumna presents that choice in a format that is easy-to-navigate and easy-to-compare.

In the care home, live-in care and home care sectors, Autumna's Profile Strength indicator reflects the amount of up-to-date and relevant information that has been provided. The higher the Profile Strength the easier it is for self-funding families to find the answers they need.

Increase your Profile Strength by providing more information
Profile strength effects your visibility

Editing your profile is easy

It’s very important that the information we provide to families on our site is up-to-date and relevant, so we’ve made it very easy for you to edit your profile yourself.

Editing your Autumna profile is easy
Editing your Profile is easy

Keep your availability updated

The more frequently you update your information - even if it’s just your availability status - the more it will help your Profile Strength indicator.

Check your stats and lead notifications

Whether you’ve listed one care service or 100, you can see really easily how your profile is performing on Autumna just by checking your stats, leads and notifications pages.

In addition, every care provider who has claimed a profile on Autumna, will receive a monthly email containing a summary of their stats, including details of any qualified referrals from the advice line team.

Opt in for SMS notifications

Very often the first care provider to respond to an enquiry generated by our advice line, with a caring and helpful call, goes on to get the placement. To ensure you never miss a lead and are always prompt with a response, an Autumna premium profile comes with a SMS lead notification service that you can easily opt into.

Opt into SMS lead notifications with a premium profile on Autumna
Opt into SMS lead notifications

Why have we focused on self-funding families?

  1. Self-funding families rarely get the support they need to make an informed choice about their elder care. (Dilnot Report, Care Act, Competition and Markets Authority).

  2. We want to support care providers who offer good quality care - and we know the best way to do that is to ensure self-funding families can find them.

What do you get if you subscribe to Autumna?

The content of the Autumna website has been informed by the years of experience we have built up supporting self-funding families in their search for elder care.

A PREMIUM profile on Autumna has more than 200 searchable fields and can include such things as:

  • Nursing specialisms
  • Dementia specialisms
  • Pricing
  • Availability
  • Manager photo, video and bio
  • Staff photos, videos and bios
  • Link to your website
  • CQC report
  • Full contact details, including email and telephone number
  • CHOICE Dining accreditation
  • Live Ratings
  • S.A.F.E. infection control fields
  • Virtual Visit booking form
  • Live Facebook feed
  • Activities
  • Mealtimes and menus
  • Building and facilities details
  • Digital care plans
  • Brochure downloads
  • Care industry Awards

The self-funding consumer can filter their search by any of these criteria and shortlist providers that meet their requirements.

Debbie Harris, the founder of Autumna, talks about why she set up Autumna and the benefits it brings to families looking for elder care and the care providers listing on the site.


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The UK's largest & most detailed directory of elderly care and retirement living options


Care Homes


Home Care Services


Live-in Care Services


Retirement Living Developments

Autumna is the UK's largest and most comprehensive later-life living & elderly care directory. Our detailed search facility and team of expert advisors can help you find the best care homes, nursing homes, retirement homes, retirement villages, home care, and live-in care services for you or your loved one's needs. Our website is free to use, we are proudly independent, and we never take referral fees.