It's often the case that personal experience generates change. We are no exception and our story starts in 2006. With no prior experience of the elderly care industry, Debbie suddenly had to find a care home for her Aunty Margaret.
She had to act quickly and felt totally under-prepared and un-informed to be making such an important decision for a cherished member of the family.
Having eventually found a suitable care home, it was obvious that the process and the availability of detailed, independent information was missing.
In 2009 Debbie established 'Chosen with Care' - a consultancy offering a bespoke search service for self-funding families looking for later-life care and care homes. Over the next 10 years Debbie and her growing team placed over 1,000 clients into carefully selected care homes, and offered free advice to many thousands more.
Chosen with Care established a solid reputation with clients and care providers built on independence, integrity, understanding, empathy, expertise, and responsibility to clients. Having witnessed some questionable practices in the industry, Debbie resolved never to accept referral fees from providers, and to focus on putting client's interests front and centre.
In 2019, Autumna was conceived with the purpose of taking Chosen with Care "online" - opening up to the public our extensive database of care homes and care services - a care directory more detailed and with more searchable criteria than any other.
In addition to Autumna's own ongoing research and data gathering, care providers would also now be able to keep up-to-date their own details, and to showcase their specialisations and unique qualities.
We believe everyone deserves to be able to access a higher standard of care. Autumna is committed to helping everybody as best we can - and, using the choice that self-funders have, to improve standards and transparency across the entire elder care industry.
If you're looking for care or need some advice call our free advice line, or use this website as the primary tool for your search.
“My mission is to get people talking about care; we need to plan, we need to think ahead"