George Brooker House

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George Brooker House
100 Dagenham Avenue
Dagenham
Essex
RM9 6LH

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Care Type Care Home
Care Category Residential | Dementia | Respite
Availability Yes
Weekly Prices From £1,120.00
Regulator's Rating Outstanding
George Brooker House - Care Home
Meet The Manager

Margaret Strong is Registered Manager at George Brooker House.

Since 1992, Maggie has dedicated her career to George Brooker House, where she discovered her true vocation in caring for the elderly. Her passion for delivering high‑quality care led her to complete Levels 2–5 in Health and Social Care, along with specialist dementia training to better support residents. 

In 2015, her commitment and leadership were recognised with her appointment as Registered Manager. In 2022, Maggie received the British Empire Medal (BEM) for her outstanding service to the care sector and her 29 years of dedication to George Brooker House, especially during the COVID‑19 pandemic. Throughout that challenging period, she led the team with strength and compassion, ensuring the safety, dignity, and wellbeing of residents, families, and staff.

Margaret Strong

George Brooker House sits in the heart of the local community in Dagenham, Essex overlooking green parkland. Built in the early nineties, our house was designed specifically to support the needs of older people requiring residential aged care. It offers single accommodation for 45 residents within a homely setting. 

We specialise in providing care to the frail and elderly, and to those with dementia. Our professional team provide a nurturing environment where residents live as independently as possible, cared for with dignity and respect.


Care Options We Can Provide
Support For Companionship, Convalescence, Daily Respite Care, End of Life, Palliative, Personal care.
Disability Support Hearing Impairment, Physical Disability, Physically Frail, Speech Impairment, Visual Impairment, Walking Frame.
Medication By Mouth, Electronic Medication Management.
Nursing Specialisms Crohn's Disease, Depression, Diabetes, Epilepsy, Heart Disease, Parkinson's Disease, Stroke.
Type Of Dementia Mild Dementia, Moderate Dementia.
Dementia Behaviour Disrupted Sleep Patterns, Mild Forgetfulness, Wandering .
Dementia Specialisms Alzheimer's, Frontotemporal, Lewy Body, Mixed Dementias, Picks Disease, Vascular Dementia.
Respite Care Yes

Autumna has invited care providers to evidence the infection control measures they are carrying out, above and beyond those laid out by the government, in order to keep residents, staff and visitors safe.

What we're doing to keep residents & visitors safe

George Brooker House arranges external audits to ensure that we are compliant with all aspects of health and safety, such as fire risk assessments, legionella, health and safety audits.

Infection Control Initiatives in place
safe-tick Independent Assessments We have been independently assessed in our approach to infection control.
safe-tick Infection Control Training Our staff are trained to use measures which prevent and control infections.
safe-tick Sterilisation & Disinfection Devices We are using sterilisation and/or disinfection devices within our care setting.
Infection Prevention & Control (IPC) - Regulator’s Assessment
In response to the coronavirus pandemic, regulators have assessed the preparedness of care providers in relation to infection prevention and control. Details of the regulator’s latest findings can be found below.
Regulator: CQC
safe-tick Use of PPE The provider assured the regulator that it was using personal protective equipment effectively and safely.
View the provider’s latest Inspection Reports.
Connectivity for resident testing, monitoring & communications

Infection control and the safety of both residents and staff often requires quarantine measures and the isolation of care home residents. To test, monitor and allow residents to communicate with relatives, the prevalence of room-level connectivity within the home is becoming increasingly relevant.

Wireless Internet access (WiFi)

Yes, our care home has WiFi in all our resident’s rooms.

Mobile Phone Network Coverage (mobile “signal”)

Yes, our care home has mobile phone signal in all our resident’s rooms.

Telephone for external calling

Our care home provides a telephone in some of our residents’ rooms.

Family Portal

Yes, our care home has provides families with a family portal. Find out more about Family Portals.

Social media provides an up to date window on the activities within a provider's setting.

Infection Control Safe We are on Facebook

Minimum Age
65

Our Building and Facilities

The House has three pleasant communal areas with high-backed, comfortable armchairs where residents can relax, socialise and enjoy television. The largest of these communal areas has an open-plan layout with wide windows overlooking the pleasant garden area. This room is at the heart of the home; it is the setting for our group activities and events.

The other communal areas are more peaceful and suited for those who like to relax and enjoy quiet chitter chatter among friends. One of those areas are set up for sensory activities and are perfect for those living with Dementia.

Mealtimes are enjoyed together in a choice of bright and welcoming dining rooms. To add a true domestic feel to the place, the home has kitchenettes on both floors where residents can get involved in kitchen activities and home baking.


Is Our Home Purpose Built
Yes

How Many Floors We Have
2

Communal Rooms
Activities Room, Dining Rooms, Sitting Rooms, TV Lounges.

What Else Do We Provide
Assisted Bathroom, Hairdressers, Lift.

Our Garden
Communal Garden, Communal Patio, Private Garden(s), Seating, Secure Garden, Wheelchair Friendly Access.

Description

Residents enjoy the privacy of their own bedrooms, located over two floors with a lift. All rooms can be personalised, but as standard, they have a single bed, wardrobe, reading lamp and television. There is a telephone point to connect a privately funded phone line (optional), wi-fi access and emergency call buttons for safety and peace of mind. En suite bedrooms are available with a washroom and toilet. Others are equipped with a built-in washstand with mirror.


About Our Rooms
Number Of Rooms 45

Type Of Room
Single Room.

Room Features
Furnished, Garden View, Step Free Access.

Room Facilities
Freeview TV, Internet Access, Telephone Point, Wifi.

Weekly Fees Start From Fee
Residential Fees From / Price Per Week £1,120.00

Funding Types
Local Authority Barking and Dagenham
Region London
We Accept Self-Funding Clients Yes
We Accept Local Authority Funding Yes
We Accept NHS Continuing Healthcare Yes
We Accept Local Authority funding with a Third Party Top-Up Yes

Choice Dining Logo

Choice Dining is a food-focused accreditation designed to give care-seekers like yourself the ability to consider and compare the dining experience within different care settings.

To be awarded the Choice Dining badge, a care home will have committed to delivering exceptional dining experiences with a strong focus on preference, individuality, hygiene and the environment. You can explore the specifics of all participating homes in the tab below to learn more about the food on offer, how it is served and presented and what they’re doing to cater for your personal taste. Find out more about Choice Dining.

Styles of Food Pink tick icon Pureed Pink tick icon Vegetarian
Dining Locations Pink tick icon Bedroom Dining Pink tick icon Lounge/Diner
Dining Styles Pink tick icon Hot Trolley Pink tick icon Room Service
Hospitality Pink tick icon Guests are welcome for dinner

The preparation, nutritional value and presentation of food.

Pink tick icon Attractive drinks and adaptive cups/glasses are available and accessible where needed.


Pink tick icon Individual dietary needs are person centred.


Pink tick icon Meals reflect the nutritional needs of the residents.


Pink tick icon Our menu is balanced.

Pink tick icon Snacks are provided for residents that require texture-modified food.

Pink tick icon Hot Trolley


Pink tick icon Room Service

A critical component for good health.

Rating badge

Pink tick icon 5 Star Rated by UK Food Standards.


Pink tick icon Hand hygiene for both residents and staff.


Pink tick icon We are following best practice including NICE guidelines as a standard.

Pink tick icon We are conducting internal and/or 3rd party food safety audits.

Pink tick icon We have allergen management policies in place.

A freedom to eat the food you want, when you want it.

Pink tick icon A Private Dining room is bookable for residents and their families.


Pink tick icon Families are invited for meals [Covid permitting].


Pink tick icon Residents dining in their own room have the same food options as elsewhere.


Pink tick icon Residents dining in their own room have their food presented to same standard as elsewhere.


Pink tick icon Residents have access to Dining Room.


Pink tick icon Residents have the option of dining in their own room.


Pink tick icon Staff sit with the residents they support when they dine.

Pink tick icon Residents can order food not on the menu, or have access to an ‘evergreen menu’.


Pink tick icon Residents have access to a flexible meal service beyond defined times.

Pink tick icon More than one option is available at mealtimes for all residents, including those with special and theraputic diets.


Pink tick icon There is a weekly menu.


Pink tick icon We offer catering for special events.

Pink tick icon Residents are involved in the creation of the menu.

Pink tick icon The best interest choices are made for residents unable to make their own choices.

Understanding the wants and requirements of every individual be it cultural, religious or dietary.

Pink tick icon Halal food can be served.


Pink tick icon Kosher food can be served.

Pink tick icon Gluten-free food can be served.


Pink tick icon Vegan food can be served.


Pink tick icon Vegetarian food can be served.


Pink tick icon We can support people with Diabetes.

Delivering a respectful and quality service.

Pink tick icon Residents are given appropriate and dignified crockery / glassware and cutlery.

Pink tick icon Tables are well laid.


Pink tick icon We have food theme days/nights.

Pink tick icon Staff understand and pre-empt potential meal-time behaviours which can impact nutritional intake.

Pink tick icon Staff always use appropriate and dignified language (e.g. it is an ‘apron’ not a ‘bib’).


Pink tick icon We promote an inclusive dining experience.

Pink tick icon There are no unnecessary disruptions during mealtimes.

Being environmentally and socially responsible and thoughtful.

Pink tick icon We correctly dispose of our waste.


Pink tick icon We have a waste management system.


Pink tick icon We monitor our food waste.

Pink tick icon We use locally sourced and locally grown or reared food.

Pink tick icon Our energy usage is well maintained.


Pink tick icon We are actively reducing food mileage.

Activities Are So Important

The physical, emotional and spiritual needs of our residents are of utmost importance to us. We have an activity team in place that cover a 7-day week. They will work with residents on an individual basis to ensure that activities are formulated to a person-centred need. We pride ourselves on our fun filled schedule and this is also circulated to the relatives to encourage active, meaningful participation and to build friendships. We have a visiting C of E congregation that attends once a month and this consists of prayer and singing. For more information please visit our Facebook Page.

The daily schedule includes both individual and group activities and adapted to suit resident’s preference and personality.

The staff and volunteers organise a number of day trips and outings throughout the year, this could be trips that we all take for granted such as a bus journey to the local supermarket or competitive activities such as ten pin bowling. Our residents also attend regular community based activities such as the fortnightly Dementia Choir that is based in Hornchurch.

Special in-house entertainment and events are organised regularly. We also celebrate residents’ birthdays with freshly made cakes from the kitchen, and themed menus mark other important calendar events.


Our Photos

Activities At Home
1 to 1 Activities, Animal Petting, Bingo, Birthday Celebrations, Board Games, Card Games, Choir, Cooking, Crafts, Crosswords, Dancing, Excursions, Exercise Class, Flower Arranging, Gardening, Knitting / Embroidery, Music Entertainment, Music Therapy, Painting, Pet Therapy, Quiz Games, Religious Services, Reminiscence, Singing, Themed Events, Visiting Entertainment, Word Games.

Activities Outside Our Home
Cinema, Garden Centre, Local Tourist Attractions, Park, Pub, Shopping, Shopping Centre, Theatre.
go green logo

The Go Green badge is designed to give care-seekers like yourself the ability to consider and compare a care home’s sustainability and green practices.

The below statements are changes that the care provider has acknowledged they have implemented towards a more sustainable future.

The operation, maintenance, and repair of a property

safe-tick Do you use LED light bulbs? Yes
safe-tick Are your windows double glazed? Yes
safe-tick Do you use motion sensors? Yes
safe-tick Is your boiler less than 15 years old? Yes
safe-tick Do you use eco-friendly cleaning products? Yes

The sourcing of goods and the landfill/recycling journey

safe-tick Do you monitor your waste? Yes

Energy reduction and renewable energy usage

safe-tick Do you measure your energy consumption? Yes
safe-tick Is your boiler less than 15 years old? Yes

Using digital rather than paper based processes

safe-tick Do you use digital payslips? Yes
safe-tick Do you use online rotas? Yes
safe-tick Do you use digital care plans? Yes

George Brooker House
100 Dagenham Avenue
Dagenham
Essex
RM9 6LH

Regulator: CQC

Current Ratings
Overall Outstanding
Safe Good
Well Led Outstanding
Caring Outstanding
Responsive Good
Effective Good
Inspection Reports
Assessment Date 25th February 2026
Published Date 21st May 2026
Current Report

George Brooker House Care Home - Care Quality Commission (cqc.org.uk)

Historic Reports

George Brooker House Care Home - Care Quality Commission (cqc.org.uk)

Registration Date 1st October 2010
Service Provider Abbeyfield East London Extra Care Society Limited The, RM9 6LH
Transport
Bus Stop nearby, Car Park, Train Station nearby.

Places of Worship
Catholic Church.

Nearby Services
Church, Local Walks & Bike Rides, Park, Pub, Restaurant, Shops.

Frequently asked questions about George Brooker House

George Brooker House was given an overall rating of "Outstanding" by the CQC in May 2026.
George Brooker House provides Residential, Dementia and Respite care.
George Brooker House has 45 rooms.
Prices for George Brooker House start from £1,120.00 per week.
George Brooker House is owned by George Brooker Care Society.
Yes. George Brooker House does offer Residential care.
Yes. George Brooker House does offer Respite care.
Yes. George Brooker House does provide care for people with Dementia.
George Brooker House comes under Barking and Dagenham.
George Brooker House accepts Local Authority clients.
George Brooker House accepts NHS Continuing Healthcare clients.
Margaret Strong is the manager of George Brooker House.

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