George Brooker House
100 Dagenham Avenue
Dagenham
Essex
RM9 6LH
| Care Type | Care Home |
|---|---|
| Care Category | Residential | Dementia | Respite |
| Availability | Yes |
| Weekly Prices From | £1,120.00 |
| Regulator's Rating | Outstanding |
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Margaret Strong is Registered Manager at George Brooker House.
Since 1992, Maggie has dedicated her career to George Brooker House, where she discovered her true vocation in caring for the elderly. Her passion for delivering high‑quality care led her to complete Levels 2–5 in Health and Social Care, along with specialist dementia training to better support residents.
In 2015, her commitment and leadership were recognised with her appointment as Registered Manager. In 2022, Maggie received the British Empire Medal (BEM) for her outstanding service to the care sector and her 29 years of dedication to George Brooker House, especially during the COVID‑19 pandemic. Throughout that challenging period, she led the team with strength and compassion, ensuring the safety, dignity, and wellbeing of residents, families, and staff.
George Brooker House sits in the heart of the local community in Dagenham, Essex overlooking green parkland. Built in the early nineties, our house was designed specifically to support the needs of older people requiring residential aged care. It offers single accommodation for 45 residents within a homely setting.
We specialise in providing care to the frail and elderly, and to those with dementia. Our professional team provide a nurturing environment where residents live as independently as possible, cared for with dignity and respect.
| Care Options | We Can Provide |
|---|---|
| Support For | Companionship, Convalescence, Daily Respite Care, End of Life, Palliative, Personal care. |
| Disability Support | Hearing Impairment, Physical Disability, Physically Frail, Speech Impairment, Visual Impairment, Walking Frame. |
| Medication | By Mouth, Electronic Medication Management. |
| Nursing Specialisms | Crohn's Disease, Depression, Diabetes, Epilepsy, Heart Disease, Parkinson's Disease, Stroke. |
| Type Of Dementia | Mild Dementia, Moderate Dementia. |
| Dementia Behaviour | Disrupted Sleep Patterns, Mild Forgetfulness, Wandering . |
| Dementia Specialisms | Alzheimer's, Frontotemporal, Lewy Body, Mixed Dementias, Picks Disease, Vascular Dementia. |
| Respite Care | Yes |
Autumna has invited care providers to evidence the infection control measures they are carrying out, above and beyond those laid out by the government, in order to keep residents, staff and visitors safe.
| What we're doing to keep residents & visitors safe | ||
|---|---|---|
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George Brooker House arranges external audits to ensure that we are compliant with all aspects of health and safety, such as fire risk assessments, legionella, health and safety audits. |
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| Infection Control Initiatives in place | ||
|---|---|---|
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Independent Assessments | We have been independently assessed in our approach to infection control. |
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Infection Control Training | Our staff are trained to use measures which prevent and control infections. |
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Sterilisation & Disinfection Devices | We are using sterilisation and/or disinfection devices within our care setting. |
| Infection Prevention & Control (IPC) - Regulator’s Assessment | ||
|---|---|---|
| In response to the coronavirus pandemic, regulators have assessed the preparedness of care providers in relation to infection prevention and control. Details of the regulator’s latest findings can be found below. | ||
| Regulator: CQC | ||
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Use of PPE | The provider assured the regulator that it was using personal protective equipment effectively and safely. |
| View the provider’s latest Inspection Reports. | ||
| Connectivity for resident testing, monitoring & communications |
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Infection control and the safety of both residents and staff often requires quarantine measures and the isolation of care home residents. To test, monitor and allow residents to communicate with relatives, the prevalence of room-level connectivity within the home is becoming increasingly relevant. Wireless Internet access (WiFi) Yes, our care home has WiFi in all our resident’s rooms. Mobile Phone Network Coverage (mobile “signal”) Yes, our care home has mobile phone signal in all our resident’s rooms. Telephone for external calling Our care home provides a telephone in some of our residents’ rooms. Family Portal Yes, our care home has provides families with a family portal. Find out more about Family Portals. |
Social media provides an up to date window on the activities within a provider's setting.
| Minimum Age |
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| 65 |
| Our Building and Facilities |
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The House has three pleasant communal areas with high-backed, comfortable armchairs where residents can relax, socialise and enjoy television. The largest of these communal areas has an open-plan layout with wide windows overlooking the pleasant garden area. This room is at the heart of the home; it is the setting for our group activities and events. The other communal areas are more peaceful and suited for those who like to relax and enjoy quiet chitter chatter among friends. One of those areas are set up for sensory activities and are perfect for those living with Dementia. Mealtimes are enjoyed together in a choice of bright and welcoming dining rooms. To add a true domestic feel to the place, the home has kitchenettes on both floors where residents can get involved in kitchen activities and home baking. |
| Is Our Home Purpose Built |
|---|
| Yes |
| How Many Floors We Have |
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| 2 |
| Communal Rooms |
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| Activities Room, Dining Rooms, Sitting Rooms, TV Lounges. |
| What Else Do We Provide |
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| Assisted Bathroom, Hairdressers, Lift. |
| Our Garden |
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| Communal Garden, Communal Patio, Private Garden(s), Seating, Secure Garden, Wheelchair Friendly Access. |
| Description |
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Residents enjoy the privacy of their own bedrooms, located over two floors with a lift. All rooms can be personalised, but as standard, they have a single bed, wardrobe, reading lamp and television. There is a telephone point to connect a privately funded phone line (optional), wi-fi access and emergency call buttons for safety and peace of mind. En suite bedrooms are available with a washroom and toilet. Others are equipped with a built-in washstand with mirror. |
| About Our Rooms | |
|---|---|
| Number Of Rooms | 45 |
| Type Of Room |
|---|
| Single Room. |
| Room Features |
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| Furnished, Garden View, Step Free Access. |
| Room Facilities |
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| Freeview TV, Internet Access, Telephone Point, Wifi. |
| Weekly Fees Start From | Fee |
|---|---|
| Residential Fees From / Price Per Week | £1,120.00 |
| Funding Types | |
|---|---|
| Local Authority | Barking and Dagenham |
| Region | London |
| We Accept Self-Funding Clients | Yes |
| We Accept Local Authority Funding | Yes |
| We Accept NHS Continuing Healthcare | Yes |
| We Accept Local Authority funding with a Third Party Top-Up | Yes |
Choice Dining is a food-focused accreditation designed to give care-seekers like yourself the ability to consider and compare the dining experience within different care settings.
To be awarded the Choice Dining badge, a care home will have committed to delivering exceptional dining experiences with a strong focus on preference, individuality, hygiene and the environment. You can explore the specifics of all participating homes in the tab below to learn more about the food on offer, how it is served and presented and what they’re doing to cater for your personal taste. Find out more about Choice Dining.
| Styles of Food |
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|---|---|
| Dining Locations |
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| Dining Styles |
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| Hospitality |
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The preparation, nutritional value and presentation of food.
Attractive drinks and adaptive cups/glasses are available and accessible where needed.
Individual dietary needs are person centred.
Meals reflect the nutritional needs of the residents.
Our menu is balanced.
Snacks are provided for residents that require texture-modified food.
Hot Trolley
Room Service
A critical component for good health.

Hand hygiene for both residents and staff.
We are following best practice including NICE guidelines as a standard.
We are conducting internal and/or 3rd party food safety audits.
We have allergen management policies in place.
A freedom to eat the food you want, when you want it.
A Private Dining room is bookable for residents and their families.
Families are invited for meals [Covid permitting].
Residents dining in their own room have the same food options as elsewhere.
Residents dining in their own room have their food presented to same standard as elsewhere.
Residents have access to Dining Room.
Residents have the option of dining in their own room.
Staff sit with the residents they support when they dine.
Residents can order food not on the menu, or have access to an ‘evergreen menu’.
Residents have access to a flexible meal service beyond defined times.
More than one option is available at mealtimes for all residents, including those with special and theraputic diets.
There is a weekly menu.
We offer catering for special events.
Residents are involved in the creation of the menu.
The best interest choices are made for residents unable to make their own choices.
Understanding the wants and requirements of every individual be it cultural, religious or dietary.
Halal food can be served.
Kosher food can be served.
Gluten-free food can be served.
Vegan food can be served.
Vegetarian food can be served.
We can support people with Diabetes.
Delivering a respectful and quality service.
Residents are given appropriate and dignified crockery / glassware and cutlery.
Tables are well laid.
We have food theme days/nights.
Staff understand and pre-empt potential meal-time behaviours which can impact nutritional intake.
Staff always use appropriate and dignified language (e.g. it is an ‘apron’ not a ‘bib’).
We promote an inclusive dining experience.
There are no unnecessary disruptions during mealtimes.
Being environmentally and socially responsible and thoughtful.
We correctly dispose of our waste.
We have a waste management system.
We monitor our food waste.
We use locally sourced and locally grown or reared food.
Our energy usage is well maintained.
We are actively reducing food mileage.
| Activities Are So Important |
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The physical, emotional and spiritual needs of our residents are of utmost importance to us. We have an activity team in place that cover a 7-day week. They will work with residents on an individual basis to ensure that activities are formulated to a person-centred need. We pride ourselves on our fun filled schedule and this is also circulated to the relatives to encourage active, meaningful participation and to build friendships. We have a visiting C of E congregation that attends once a month and this consists of prayer and singing. For more information please visit our Facebook Page. The daily schedule includes both individual and group activities and adapted to suit resident’s preference and personality. The staff and volunteers organise a number of day trips and outings throughout the year, this could be trips that we all take for granted such as a bus journey to the local supermarket or competitive activities such as ten pin bowling. Our residents also attend regular community based activities such as the fortnightly Dementia Choir that is based in Hornchurch. Special in-house entertainment and events are organised regularly. We also celebrate residents’ birthdays with freshly made cakes from the kitchen, and themed menus mark other important calendar events. |
| Our Photos |
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| Activities At Home |
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| 1 to 1 Activities, Animal Petting, Bingo, Birthday Celebrations, Board Games, Card Games, Choir, Cooking, Crafts, Crosswords, Dancing, Excursions, Exercise Class, Flower Arranging, Gardening, Knitting / Embroidery, Music Entertainment, Music Therapy, Painting, Pet Therapy, Quiz Games, Religious Services, Reminiscence, Singing, Themed Events, Visiting Entertainment, Word Games. |
| Activities Outside Our Home |
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| Cinema, Garden Centre, Local Tourist Attractions, Park, Pub, Shopping, Shopping Centre, Theatre. |
The Go Green badge is designed to give care-seekers like yourself the ability to consider and compare a care home’s sustainability and green practices.
The below statements are changes that the care provider has acknowledged they have implemented towards a more sustainable future.
The operation, maintenance, and repair of a property
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Do you use LED light bulbs? | Yes |
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Are your windows double glazed? | Yes |
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Do you use motion sensors? | Yes |
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Is your boiler less than 15 years old? | Yes |
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Do you use eco-friendly cleaning products? | Yes |
The sourcing of goods and the landfill/recycling journey
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Do you monitor your waste? | Yes |
Energy reduction and renewable energy usage
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Do you measure your energy consumption? | Yes |
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Is your boiler less than 15 years old? | Yes |
Using digital rather than paper based processes
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Do you use digital payslips? | Yes |
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Do you use online rotas? | Yes |
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Do you use digital care plans? | Yes |
George Brooker House
100 Dagenham Avenue
Dagenham
Essex
RM9 6LH
| Current Ratings | |
|---|---|
| Overall | Outstanding |
| Safe | Good |
| Well Led | Outstanding |
| Caring | Outstanding |
| Responsive | Good |
| Effective | Good |
| Inspection Reports | |
| Assessment Date | 25th February 2026 |
| Published Date | 21st May 2026 |
| Current Report |
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| Historic Reports |
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| Registration Date | 1st October 2010 |
| Service Provider | Abbeyfield East London Extra Care Society Limited The, RM9 6LH |
| Transport |
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| Bus Stop nearby, Car Park, Train Station nearby. |
| Places of Worship |
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| Catholic Church. |
| Nearby Services |
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| Church, Local Walks & Bike Rides, Park, Pub, Restaurant, Shops. |
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