'Adopt a Grandparent' elderly care initiative

'Adopt a Grandparent' elderly care initiative

This home is participating in the ‘Adopt a Grandparent’ scheme.


Aimed at combating loneliness and encouraging companionship, the Adopt a Grandparent initiative is centered on digitally connecting the public with care home residents and helping them to form meaningful, intergenerational friendships.

Adopt a Grandparent campaign logo

The campaign was devised by CHD Living, the Surrey and South London based care home group, was initially launched as a scheme to find local volunteers to physically visit care homes to meet and bond with residents.

However, given the restrictions on movement created by the coronavirus pandemic, the group decided to take the campaign digital – aiming to harness video technology to spread the message further and encourage connections from anywhere in the world.

The call for ‘virtual volunteers’ was met with an astonishing response, with 72,000 people signing up within 3 weeks from all over the world including from the US, Canada, Dubai, New Zealand and more – far more than the care home group could possibly look to pair up.

So now other care providers have been encouraged to join the scheme to enable as many residents as possible across the globe to participate.

Members of the public who are interested in enrolling in the scheme can register their interest via https://chdliving.co.uk/adopt-grandparent.

Anyone interested in donating to ‘Adopt a Grandparent’ can do so by visiting https://www.gofundme.com/f/adopt-a-grandparent-app

Care homes interested in joining the scheme should register their interest by visiting https://chdliving.co.uk/careproviders-aag-form and filling in the form. From here, representatives from CHD Living will be in touch to discuss the next steps.

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